Animation & Illustration

This project was a collaboration with SPC Group to create the visuals for Shake Shack’s 2025 winter holiday season. My main focus was seamlessly blending the warm excitement of the holidays with Shake Shack’s vibrant, trendy brand identity.

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Rather than using cliché winter motifs, I captured the joyful energy of sharing burgers and shakes with loved ones through my signature warm drawings and colors. To bring this to life, I designed a wide-view main artwork that harmoniously combines the brand's signature colors with a festive mood.

 

The finished illustration stepped off the screen and into the real world, featured across stores nationwide on large window displays, limited-edition packaging, and various physical spaces.

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​Client: SPC Group

Brand: Shake Shack Burger

Illustration : Shinyoung Kim